Latest Apple business strategies News
Today in Apple history: Brilliant ad campaign turns switcher into unlikely star
June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs […]
Today in Apple history: Mac OS 7 gets its final update
April 7, 1997: Apple’s System 7 operating system receives its last update with the shipping of Mac OS 7.6.1. The update […]
Apple faces intense competition when it finally jumps into TV race
Apple keeps ordering TV shows but hasn’t said yet what it will do with them. Whatever the company’s plans are, […]
Today in Apple history: CFO Peter Oppenheimer retires from Apple
Peter Oppenheimer oversaw a decade of explosive growth at Apple. Photo: C-SPAN March 4, 2014: Peter Oppenheimer, the Apple chief […]
Today in Apple history: Apple licenses Mac OS to Radius
January 4, 1995: Apple signs a deal with third-party Mac accessory maker Radius, allowing the company to build Macintosh clones. […]
Today in Apple history: iPhone comes to the world’s biggest carrier
December 22, 2013: After months of false starts, Apple finally secures a deal with China Mobile to bring the iPhone […]
Today in Apple history: Apple signs ‘clone Mac’ deal
December 16, 1994: Apple Computer signs a licensing deal with Power Computing, allowing the company to produce Macintosh-compatible computers. With […]
Today in Apple history: Cupertino salivates over the restaurant biz
November 12, 1996: Apple lays out a wild plan to get into the restaurant business, saying it will open a […]