With the competition among the top smartphone manufacturers continuing to be fought in the offline retail market, Lenovo on Thursday opened six Moto Hub brand exclusive retail stores in Delhi-NCR and Mumbai and plans to open 50 more across top tier towns by the end of this year.

The first Moto Hub stores were officially opened at in Delhi-NCR at Great India Place and Logix Mall in Noida and Shipra Mall in Indirapuram. In Mumbai, Moto Hub stores can now be found in Xperia Mall, Korum Mall, and Viviana Mall.

“At Motorola, we understand our consumers’ needs and focus on providing them meaningful mobile experiences. We believe with the launch of this new retail channel ‘Moto Hub’, we are giving customers the opportunity to get access to the complete Motorola portfolio, our technology and devices, in an environment that is more open, fun, and very Motorola,” Sudhin Mathur, Managing Director, Motorola Mobility India, told reporters in New Delhi.

Moto Hub stores will be a key destination for consumers to experience the latest Moto-branded products and get a hands-on demo of the entire product portfolio on offer. These stores will house devices that are available exclusively online and will also showcase the complete portfolio of Motorola devices.

As part of the inaugural offer, buyers will get free Moto accessories on the purchase of Moto C, Moto E, and Moto G series of handsets, with 50 percent off on Moto Mods on the purchase of Moto Z2 Play along with easy EMI options to choose from.