Customers of the Supermarket of the Future get to see various types of product information: nutritional values, provenance, related products, promotions, and, for some foods, even allergens.

The system is fed with data coming from two main sources. The first is the database of Coop Italia private label products, which contains detailed information that goes beyond what, under Italian and European laws, has to be shown on labels.

The second source, for all the products not branded Coop, is the Immagino Catalog, managed and maintained by GS1 Italy, which includes most fast-moving consumer goods sold in Italy.