The first big Apple ad of the holiday season is here just in time for Thanksgiving.

Apple published its holiday ad “Sway” to Youtube today. The whimsical ad features a winter holiday cityscape that transforms into something magical as a couple dance through it. Of course, they’re rocking AirPods and the iPhone X the entire time.

Check it out:

Previous holiday ads from Apple have also pulled on viewers heartstrings with more storytelling than the company’s usual ads. Last year’s ad featured a Christmas story with Frankenstein. Stevie Wonder starred in 2015 ad. The company may release other holiday commercials too over the next four weeks.