Apple’s data team just got a big talent boost after the company raided a local Silicon Valley consultant firm in hiring spree of data scientists.

Some of Silicon Valley Data Science’s key employees have reportedly joined Apple, giving the company more experts that can analyze data to make products even better.

Silicon Valley Data Science has provided data analysis to some of the Bay Area’s biggest tech companies since it was founded in 2013. The company helps its clients improve forecasts, efficiencies and customer relationships, all of can be beneficial to Apple.

According to Bloomberg, Silicon Valley Data Science’s CEO, Sanjay Mathur, joined Apple recently. His Linkedin profile says he’s now in charge of “strategy and analytics initiatives” for a project at the company. Apple confirmed some employees from Silicon Valley Data Science were brought on board.

It appears that about 20 data scientists have jumped simp in total. Most are working on ad-related initiatives, possibly related to the App Store.