Latest HomePod News
Big features make a comeback in iOS 11.4 beta 1
iOS 11.4 brings back some cool new features Apple teased us with before. Photo: Ste Smith/Cult of Mac The first […]
Apple seeks an army of engineers to make Siri smarter
Siri is surely going to get smarter with Apple hiring 100+ for the development team. Photo: Apple Apple wants to […]
How Spike Jonze created that brilliant HomePod ad
Mini-documentary sheds light on one of Apple’s best ads in years. Photo: Apple AdWeek has shared a “making of” video, […]
Face ID on the iPhone is Cool. What About When the Police Use it?
Computers simply help us do what our minds can’t do quickly. But it’s the same social process. When your iPhone […]
And the winner of our iPhone X giveaway is …
At long last, we can announce the winner of the Cult of Mac iPhone X Giveaway. Photo: Cult of Mac […]
A Cross Platform HomePod Could Be Apple’s Next iPod
Apple is making a mistake by not making HomePod cross platform. If it did, the HomePod could become Apple’s next […]
Apple’s HomePod Video Ad is in a Creative Rut
Former Apple marketing guru, Ken Segall, has some mild concern about Apple’s adherence to its legacy values. That is, avoidance […]
iPhone owners just love smart speakers
Apple fans are leading the adoption of smart speakers. Photo: Apple Smart speaker sales have exploded, with 47 million Americans […]