The new album from Jay Z is nearly impossible to stream through legal methods this week, but if you are one of the lucky few that gets to listen to it, you’ll hear the Jigga Man taking shots at one of his biggest rivals: Apple Music.

On one of the tracks for his album 4:44, Jay Z — owner of the struggling music streaming service Tidal — calls out Apple Music boss Jimmy Iovine and talks about his beef with Apple saying he wants more than what Apple offers artists.

This is what Jay has to say about the music industry on his track “Smile”:

“F— a slice of the apple pie, want my own cake / Chargin’ my own fate / Respect Jimmy Iovine / But he gotta respect the Elohim as a whole new regime / And n—– playin’ for power, huh / So our music is ours”

Before releasing 4:44, Jay Z removed all of his albums from Apple Music and Spotify earlier this year.

Apple has battled Tidal for exclusive albums from artists since Apple Music launched in 2015. At one point Apple tried to get Jay Z’s BFF Kanye West to offer his album as an exclusive on Apple Music, but West ultimately sided with Tidal, giving the service exclusive rights to one of the most anticipated albums of 2016.

Despite boasting a big batch of exclusive content, Tidal has struggled to pose a threat to Apple Music and Spotify. Both services have tens of millions more subscribers than Tidal, which is still struggling to turn a profit.

Via: Business Insider