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Today in Apple history: First iPad reviews hail a true game-changer

Posted March 31, 2018 | Apple product launches | iPad | Mac | News | TIAH: 2010s | TIAH: iPad | TIAH: Steve Jobs | Today in Apple history | Top stories


March 31, 2010: The world gets its first sense of how the iPad measures up, as the first reviews hit the internet.

The consensus? That there’s no Flash, no USB, no multitasking — but that it’s a whole new computing experience all the same. As USA Today writes, “The first iPad is a winner.”

Getting to grips with the iPad

The iPad was Steve Jobs’ final major new product category at Apple, having overseen the launch of the iPod, iTunes Music Store, iPhone and more during his second tenure with the company.

Jobs unveiled the tablet on January 27, 2010. But with the exception of a few rare (and carefully selected) public appearances, the world did not get much information about how well the iPad performed until the first reviews began to trickle out.

As remains the case today, Apple heavily controlled which outlets got an early iPad. Big names like Walt Mossberg for All Things D and David Pogue for The New York Times got demo units. So did newspapers like USA Today and the Chicago Sun Times.

The verdict from these precious few early reviewers proved as positive as most users hoped. Pogue said anybody intrigued by the tablet form factor would “love the machine.” Plus, its ability to play movies continuously for more than 12 hours impressed him.

Mossberg called the iPad “a whole new type of computer.” He said referred to it as a “pleasure to use” — and said it made him less interested in using his laptop.

The Chicago Sun Times’ Andy Inhatko got it right when he wrote that the iPad fills “a gap that’s existed for quite some time” — pitched halfway between an iPhone and a MacBook.

First iPad reviews: Better for content consumption than creation

Interestingly, the first iPad reviews acknowledge a challenge that Apple continues to face with subsequent iPad versions. The critics noted that the device does not replace a laptop — and works better for consuming content than creating it.

Pogue wrote that a laptop will do more for less money. And Mossberg confessed that — as much as he loved the iPad — he still turned to his laptop for writing and editing larger documents.

“Apple has pretty much nailed it with this first iPad, though there’s certainly room for improvement,” wrote Edward Baig for USA Today.

The first-gen iPad went on sale on April 3, with a 3G version following on April 30. Unlike today, when iPad sales continue to decline each year, the tablet became a big hit for Apple at launch. It took less than a month for Apple to sell 1 million units. (That’s half the time it took to sell that many iPhones.)

In its first year, the iPad sold around 25 million units, thereby making it the most successful new product category launch in Apple history.

Did you own a first-gen iPad? Leave your comments below.



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