Apple grows a forest in quirky new Earth Day 2017 video
Earth Day 2017 has long since passed but Apple’s still not done busting out its quirky videos that celebrate the company’s green environmental protection initiatives.
In Apple’s latest hand-drawn ad published today, the company showcased its efforts to preserve forests so that the paper used in all of its packaging is done in a sustainable way. With a goal of preserving nearly 1 million acres of forest by 2020, Apple hopes 99% of the fibers and papers will come responsible sources and recycling.
Watch Lisa Jackson explain:
Apple released a series of similar hand-drawn videos earlier this year. Featured topics include yak-friendly solar farms, iPhone reincarnation, fake sweat for Apple Watch and creating buildings that breathe.