Apple CEO Tim Cook was spotted making his annual visit to the Sun Valley media retreat in Idaho today. Cook has been a regular attendee of the conference since he took the reigns of Apple in 2012.

Tim Cook is amongst the media moguls in Sun Valley Idaho for a tech and media conference hosted by Allen & Co.

This is the fifth year in a row that the Apple CEO has attended the conference. Joining him this year was Apple media boss Eddy Cue, who was spotted wearing a blue shirt that’s similar to Tim’s.

Sun Valley billionaires

The Allen & Co. Sun Valley retreat is billed as a summer camp for billionaires where the most influential people in business can rub elbows and start striking deals with each other.

Cook and Cue were spotted chatting today with Time Warner CEO Jeff Bewkes. The invite-only event is kept very secret with little information released about the attendees are the goings on of the conference.

Also in attendance is Donald Trump’s daughter Ivanka and son-in-law Jared Kushner. Microsoft CEO Satya Nadella was photographed talking with Kushner at the event. Amazon’s Jeff Bezos, Facebook COO Sheryl Sandberg, Michael Dell, and Fox Chairman Rupert Murdoch were also spotted at the week-long event event.